First Look: FamilySearch
Is the Mormon Church's new Web site the Holy Grail of online genealogy?

You probably already know just how wildly popular the Church of Jesus Christ of Latter-day Saints' (LDS) new FamilySearch Web site <> is. After months of rumors and eight weeks of beta testing, the site's formal launch was announced May 24, recording 60 million hits the first day and 100 million the second. The volume meant it took some enthusiasts days or even weeks to gain access to FamilySearch.

"We didn't anticipate quite that much traffic, and there were some delays," says LDS spokesman Michael Purdy, though he says the site never actually crashed. Traffic has now leveled off to 35 million to 45 million hits per day, Purdy says.