? Don't overload your site with animated graphics, cutesy backgrounds and huge, memory-gobbling photos. They'll make your pages look cluttered and take an eternity to download. Use “thumbnail” (small) photos instead. If you want to include a large picture, put it on a separate page with a link such as “See full size” next to the thumbnail. Then users can decide if they want sit through the download.

? Do stick with simple, easy-to-read type. Co easy on the use of italics. Make sure there's adequate contrast between your type color and your background.