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Privacy Policies Worried about scammers stealing your personal—and family—information online? Protect yourself with these five strategies for safer, savvier surfing.
By Nancy Hendrickson
These days, you can't pick up the paper or watch the evening news without seeing reports of hackers stealing personal data. With Internet security threats becoming
more prevalent—and ever graver—you might think it's easier for a scammer to get information about you than for you to track down Grandpa's military service record.
So how do you protect your privacy when you're surfing the Net and sharing family tree information? Here are our top five tips for keeping safe on the Web.
1. Avoid getting hooked "phishing." Phishers disguise these links to appear legitimate. For example, a link might read www.wellsfargo.com—but if you click on or hover your mouse over it,
you'll see the actual destination is a string of Internet protocol (IP) numbers (such as 69.123.44.77) or a suspect URL (wellsfargo.someweirddomain.com).
So how do you avoid getting hooked? First, be aware that the secure URLs banks and legitimate vendors use begin with https://, rather than http:// (the s stands for secure).
In addition, know that banks and other financial institutions will never ask you for any personal information via e-mail because e-mail isn't secure. If you receive an e-mail asking
you for personal or account information, consider it highly suspicious.
Next, take advantage of free tools to help you identify phishing schemes. For instance, you can download a toolbar
with an icon that lights up green when you're on a legitimate eBay or PayPal page. Earthlink's toolbar has a feature
called ScamBlocker, which will alert you to sites operated by a phisher. Or get SpoofStick, a plug-in for Internet Explorer and
Firefox browsers that helps you detect fake sites.
2. Keep your anti-virus software up to date. Avoid this threat by regularly scanning your computer with anti-virus and anti-spyware programs. Two highly rated free anti-spyware options are
Spybot Search & Destroy and Ad-Aware 2007.
When you buy an anti-virus program, you typically get a year of updates—be sure to renew your subscription or buy a new program after that runs out, or you won't
be protected from new threats. Use a personal firewall to keep hackers off your computer, too. We recommend getting a security suite (Symantec and McAfee offer various options) to
guard against multiple threats at once.
3. Maintain two e-mail accounts. For all other online activities—including posting genealogy information, downloading software, and filling out online forms—sign up for a free Web-based e-mail
service such as Hotmail, Yahoo! or Gmail.
These "public" e-mail addresses generally attract the most spam, phishing and virus attacks. Although the free services have smart spam filters, they're easy for shysters to target.
That's where having separate accounts helps: If you're doing all your sensitive e-mailing through your Internet service provider account, you'll know for sure that any eBay or
bank e-mails sent to your public account are fraudulent.
4. Learn how sites are using your personal information. Most ethical sites link to a privacy policy from their home page. This policy should inform you what information (if any) the site collects, how the information will be used,
and what security measures the site employs to protect information it stores about you.
For example, Genealogy.com's privacy policy informs users that their information may be given to Genealogy.com affiliated partners.
The site also uses "cookies" to track your product purchases, remember your login information for easy access and automatically fill in forms for you.
What if you don't want your information logged via cookies, even though they pose a minimal security risk? Most Web browsers have a menu item that allows you to block cookies; however,
that makes it tougher for you to access your online subscriptions and sign-ins—you have to do it manually every time.
5. Keep family information private. That doesn't mean you should stop sharing data, just that you need to take proper precautions. When your create a GEDCOM for the Web or generate HTML pages from your genealogy software,
delete information about all living people, including birth dates, addresses, contact information and maiden names. Unfortunately, this does hamper legitimate genealogy research—but
with financial scammers trying every method possible to part you from your sensitive data, you're better safe than sorry.
Even once you've employed these five strategies, you shouldn't let down your guard. As consumers get more savvy, hackers' tactics get more sophisticated. Whatever scammers are phishing for, don't bite.
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