If genealogy Web surfers think the new UK records site Telegraph Family History seems familiar, well, they're right.



FindMyPast.com has produced the first white label genealogy database site, for the Telegraph Media Group, publisher of the Daily Telegraph newspaper.

A white label product is one a company produces for another company to brand and market as its own. Telegraph Family History is basically FindMyPast.com with a different "skin," so when you search Telegraph Family History, you're really searching FindMyPast.com's collection of British census, vital and emigration records.

Telegraph Family History launched Friday, bearing a “powered by FindMyPast.com” graphic. You'll need a free registration to search the records, but you must pay to see detailed results.

It also has researcher and author Nick Barratt’s Family Detective columns investigating famous Brits’ pedigrees. Barratt is a UK family history media magnet who appears on the BBC series "Who Do You Think You Are?"

You can subscribe to Telegraph Family History for the same prices as FindMyPast.com. The Explorer package gives full access to all records for about $250 per year. You also can purchase pay-per-view units starting around $14. See www.findmypast.com/media/subscriptions.jsp for information.