Online genealogy business The Generations Network has changed its name to Ancestry.com.
The new moniker acknowledges subscription genealogy Web site Ancestry.com as the companys most prominent brand, says CEO Tim Sullivan. “Our company has a long and fascinating history, and we’ve been through several name changes over the years. But we started with Ancestry.com, and it now feels completely natural to let our company once again share the Ancestry.com brand with our flagship product.”
Heres a timeline of Ancestry.coms name changes:
2006: The Generations Network
Gotta say that we like the shorter, print-friendlier nameno more bulky references to announcements from Tim Sullivan, CEO of The Generations Network, parent company of Ancestry.com in the magazine.