Online genealogy business The Generations Network has changed its name to Ancestry.com.

The new moniker acknowledges subscription genealogy Web site Ancestry.com as the company’s most prominent brand, says CEO Tim Sullivan. “Our company has a long and fascinating history, and we’ve been through several name changes over the years. But we started with Ancestry.com, and it now feels completely natural to let our company once again share the Ancestry.com brand with our flagship product.”

Here’s a timeline of Ancestry.com’s name changes:
1983: Ancestry
1997: Ancestry.com
1999: MyFamily.com
2006: The Generations Network
2009: Ancestry.com

Gotta say that we like the shorter, print-friendlier name—no more bulky references to announcements from “Tim Sullivan, CEO of The Generations Network, parent company of Ancestry.com …” in the magazine.

Other Ancestry.com properties include Family Tree Maker, Genealogy.com, MyFamily.com, Rootsweb, MyCanvas and several international genealogy sites.