Borders Concept Stores Feature Ancestry.com

Borders Concept Stores Feature Ancestry.com

One feature of Border’s fancy new “concept” stores—now open in Ann Arbor, Mich.; Las Vegas; Noblesville, Ind.; Panama City Beach, Fla.; and National City, Calif.—is a Borders Genealogy Services kiosk where customers can search Ancestry.com. A kiosk (shown) is part of each concept store’s digital center, which has...

One feature of Border’s fancy new “concept” stores—now open in Ann Arbor, Mich.; Las Vegas; Noblesville, Ind.; Panama City Beach, Fla.; and National City, Calif.—is a Borders Genealogy Services kiosk where customers can search Ancestry.com.

A kiosk (shown) is part of each concept store’s digital center, which has staff to help customers download books and music, self-publish their writing—and research their family history.

The free Ancestry.com access is a big draw, which is why Borders is offering it, says spokesperson Kolleen O’Meara. “It allows our customers to also experiment and try new things with experts available to help them. This is a great introduction to genealogy research showing customers how easy it can be.” She adds that digital center staff will be trained in searching Ancestry.com.

Of course, Ancestry.com and Borders are hoping visitors also will buy the “Subscription in a Box,” a one-month membership to Ancestry.com, Family Tree Maker software and/or an “Our Name in History” book

Lucky us… one of these new Borders will open close to Family Tree Magazine headquarters by late November.

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  1. I also find it hard to locate genealogy books, and in the case of the store closest to me, they hardly even HAVE a genealogy section anymore. Does anyone know if the already established Borders will convert to the ‘Concept’ stores?