MyHeritage: Facebook for Families?

MyHeritage: Facebook for Families?

MyHeritage, the Israel-based genealogy site that made a splash a couple years back with its celebrity look-alike photo search, has made another step toward its goal to be “the Facebook for families.” (This right after Footnote launched its “Facebook for the deceased.” Facebook has to be feeling really...

MyHeritage, the Israel-based genealogy site that made a splash a couple years back with its celebrity look-alike photo search, has made another step toward its goal to be “the Facebook for families.”

(This right after Footnote launched its “Facebook for the deceased.” Facebook has to be feeling really good about itself right now.)

MyHeritage just acquired Kindo, a London based, internationally focused online family networking service that’s reminiscent of Geni. Part of the deal has MyHeritage setting up operations in London.

Also boosting MyHeritage’s social networking aspirations is a recent $15 million venture capital investment (including funds from a former Facebook investor).

One more update: The site’s new photo tagging technology uses the facial recognition feature that powered the celebrity look-alike search to let users automatically tag the people in their photos (similar to what Google is doing with its Picasa software).

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