MyHeritage Charms First-Time Users With “Instant Discoveries”

By Diane Haddad

Genealogy website MyHeritage unveiled a new feature today called Instant Discoveries, designed for first-time users of the site.

As part of the sign-up process, new members enter basic information about themselves, their parents and their grandparents (names, birth years and places, and death years). Within seconds of doing so, a new member will get a free, polished-looking Instant Discovery showing a person likely to be his or her ancestor, plus information about the family branch, names, photos and documents.

MyHeritage released a video showing New Yorkers testing out the feature at Times Square, Grand Central Terminal and elsewhere:

This is pretty smart. It’s a great way to give people instant gratification and spark an interest in genealogy. The people in the video, and probably many others who try the site, are starting off their MyHeritage relationship on a big positive note.

Like I said, it’s for new users. Wanting to give Instant Discoveries a try, I started a new MyHeritage account using a new email address, but the site remembered my name associated with my parents’ and grandparents’ names and life dates from an old account I had under a different email address—so no discoveries for me. (Luckily, the MyHeritage folks who answered my questions said they’re planning something similar for existing users.)

Learn more about Instant Discoveries on MyHeritage from the MyHeritage blog. If you try it, I’d love to hear what you think.