Mattel Spins Off FTM

Mattel Spins Off FTM

The new company, Genealogy.com, will include Family Tree Maker, the Family Archive CDs and the free FamilyTreeMaker.com and Genealogy.com Web sites.

The new company, Genealogy.com, will include Family Tree Maker, the Family Archive CDs and the free FamilyTreeMaker.com and Genealogy.com Web sites.

Some media and financial heavyweights are placing a big bet on the genealogy business: Mattel, the Arts & Entertainment cable network, Hearst Interactive Media, Thomas H. Lee Partners and Weston Presidio Capital. They’re joining to form a new company, Genealogy.com. Toymaker Mattel — which had recently bought Broderbund, makers of the leading genealogy software program, Family Tree Maker — will spin off its genealogy holdings to the new partnership. Cenealogy.com, backed by $37.5 million, will include FTM, the Family Archive CDs and the free FamilyTreeMaker.com and Genealogy.com Web sites, plus the subscription-based GenealogyLibrary.com site.

Look for a greater genealogy TV presence with the participation of A&E Television Networks, which also includes The History Channel and The Biography Channel. The Genealogy Channel, perhaps?

From the April 2000 issue of Family Tree Magazine

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